Our Story

Every great product begins with a simple problem. For us, it was the endless battle of keeping track of our kids' belongings at school and daycare.

We're Smita and Michelle, two mothers and lifelong friends living oceans apart - Smita in Hong Kong and Michelle in California. Despite the distance, our parenting journeys ran remarkably parallel. During one of our video calls, we found ourselves laughing about the same frustration: the constant stream of lost water bottles, lunch boxes, and jackets that never made it home.

We'd both tried every labeling option out there. Store-bought stickers that peeled off after one dishwasher cycle. Expensive custom-printed labels that required days (if not weeks) of waiting and minimum orders. Permanent markers that faded or bled. Nothing seemed to work reliably without costing a small fortune.

"There has to be a better way," Smita said one evening. That simple statement sparked what would become Funtastic Labels.

We spent months researching and testing different materials, determined to create writable waterproof labels that were truly durable yet affordable. Labels that could withstand dishwashers, microwaves, freezers, and playground adventures. Labels that parents could customize on the spot with just a pen, no special orders required.

When our first prototype withstood Michelle's son's sippy cup through 90 dishwasher cycles—with the writing still perfectly legible—we knew we were onto something special.

Today, Funtastic Labels helps parents across the country keep track of their children's belongings with simple, affordable, waterproof labels that actually work. Our mission remains the same as when we started: to make parents' lives a little easier, one label at a time.

Because sometimes the simplest solutions make the biggest difference.